Why Do Window Bids Differ So Much?
Should I Invest $200, $600 or $1500
  In A New Window?
What's A Good Warranty On New
  Windows?
How Important Is The Window
  Installer?

Great question. There are very good windows and there are very poor windows on the market. Generally speaking many people, when shopping for replacement windows, will acquire three bids. In the same geographical area, let’s say San Diego County, California, sometimes the bids are very close in range and sometimes they differ dramatically. There are many reasons for this but the root cause is that replacement window pricing generally is a direct function of the overhead of the company providing the replacement window quote. For example, I recently completed a window job for a couple in . I was their third of three estimates with all three products being extremely similar. The first price they received was for $35,000 the second estimate was for $19,000 and my bid was just shy of $13,000. With a perplexed look, the homeowners asked me how there could be such a drastic range in pricing. I comforted them by letting them know that the other two companies are reputable, offer fine products and installation, and are not necessarily trying to take advantage of them. Furthermore, I explained to them that in any business model, businesses try to be profitable. In doing so, a company may have a large office space with a grand showroom, a staff of 50 telemarketers, 50 canvassers, 20 salesperson, 10 managers and so forth and so on. These window replacement companies have to build all of this overhead into the price of the windows being replaced. Add on top of that the many marketing expenses. By adding television, radio, newspaper, coupon books etc. to their business model, once again that gets added to the price of the replacement windows. (Never mind the huge commission you are paying the window salesperson.)

 

I then went on to explain how the Advanced Window's business model has been set up. I have realized that after 20 years in the window and glass industry, I could create a business model that not only works for me but in conjunction works for the homeowner. With Advanced Window the purchasing experience is extremely painless and rather unique. All of the business comes from word of mouth or what you may have just recently done, an Internet search. What clients find with Advanced Window is that the business model works for everybody. First and foremost all clients meet with myself, Carl, the owner. I sell the windows and I do the final measurements. The reasons for this are as follows: 1. This is my company and my brand, and I would like to be the one who represents that to each client; 2. If clients ever need anything from my company, they will reach myself, my wife Alicia, or my Mother Sandra directly because I have provided them with my personal cell phone, office phone and email address, so that they do not have to deal with anyone but the owners or family; and 3. I can keep my pricing extremely competitive because there is very little overhead. Because my business is largely referral-based, I have the flexibility to always take care of my clients and help them with their window replacement/home improvement budgets.

Having explained all of this to our homeowners in the greater San Diego and North County areas, they now understand why a company who has millions of dollars in overhead has to charge three, four, even five times as much per window then what Advanced Window would charge. As with all Advanced Window clients, I let them digest my bid and the information I left with them. A few days later they called me, ready to join the Advanced Window family.

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